Free Guides | Stonethrow Media
The Field Guide Series

Free guides. Working systems. Zero theory.

Every guide on this page is a system running inside our own publications right now, written down with the prompts, rubrics, and guardrails included. Grab whichever pain is loudest. They each stand alone.

Free Copy-Paste Prompts Any CMS Human On The Button
Field Guide No. 01 The Press Release Engine guide cover
No. 01 · The Inbox

The Press Release Engine

Stop rewriting press releases by hand. Use Claude to read your inbox, pick what's worth covering, and draft it in your voice, from a simple morning routine to drafts that land in your CMS.

  • The morning workflow for letting Claude read and sort your inbox
  • Copy-paste triage and rewrite prompts, plus a coverage scoring rubric
  • Three ways into your CMS, from a no-code webhook to a full agent
Get the free guide
Field Guide No. 02 Zach O'Brien reviewing a newsletter draft at his desk
No. 02 · The Newsletter

The Newsletter Autopilot

Your newsletter should assemble itself. You should just hit send. A three-stage system for using Claude to pick the stories, write the issue in your voice, and deliver ready-to-review drafts on schedule.

  • The ten-minute morning routine you can run today with zero setup
  • A story selection rubric and voice guide template so drafts sound like you
  • The full autopilot architecture for any CMS and any email platform
Get the free guide
Field Guide No. 03 Zach O'Brien working through an archive audit
No. 03 · The Archive

The Evergreen Excavator

Your best content already exists. It's just buried. Use Claude to find the posts worth refreshing, update them honestly, and republish them into demand you've already proven, from a one-hour audit to an agent that patrols your archive.

  • The one-hour audit that surfaces your ten best refresh candidates
  • A five-point excavation rubric and the five refresh moves
  • A seasonal calendar and republish checklist so every new date is earned
Get the free guide
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One rule runs through every guide: the machine drafts, a human decides. Permanently.
The Stonethrow standard, built into every system on this page
Rather Have It Built?

The guides are the DIY version. This is the done-for-you version.

We build AI strategy for content operations: the policy, workflows, training, and custom tools trained on your voice. It starts with the AI Audit at $1,500 or the Full Build at $5,000 to $8,500, and the first conversation is free.

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