Your best content already exists. It's just buried.
The Evergreen Excavator shows you how to use Claude to find the posts in your archive worth refreshing, update them honestly, and republish them into demand you've already proven exists. Build it from a one-hour audit all the way to an agent that patrols your archive on schedule. Works with any CMS.
Get the free guideFree. Instant download. Joins you to the Stonethrow Media list.
The system running on Active NorCal's decade-deep archive, where refreshed seasonal posts routinely outperform brand-new stories. From the operators at Stonethrow Media.
Everything between your buried archive and your next traffic win.
No theory. Six working pieces, built from the system running on our own publications.
The one-hour dig that turns a Search Console export into your ten best refresh candidates, ranked and ready.
A five-point excavation rubric covering search demand, seasonal timing, accuracy decay, asset strength, and effort, so the dig list picks itself.
Polish, expand, consolidate, rewrite, or retire. A taxonomy that keeps every refresh honest and every decision fast.
The seasonal calendar template so recurring beats get refreshed thirty days before demand peaks instead of after the wave passes.
The plain-language architecture for a scheduled agent that patrols your archive, flags candidates, and delivers refresh drafts to your CMS with a change log.
A five-minute republish checklist and trust playbook so every new date is earned, disclosed, and defensible.
Start with one hour. End with an excavator.
The guide is built as a progression. Stop at whichever stage fits your operation, every level pays for itself.
The dig
One audit prompt turns your top-pages export into a ranked list of refresh candidates. Refresh one this week and watch what an established URL does.
The connected workflow
Your CMS's feed or API puts the whole archive on the table, the rubric scores it, and a seasonal calendar tells you what to dig each month.
The excavator
A scheduled agent inventories, scores, and drafts refreshes with a change log, then queues the republish for your newsletter and social.
Every refresh arrives as a draft with a change log. A human clears every flag before anything republishes. That part is permanent.
The archive is not your past. Run right, it's your pipeline.
THE FIELD GUIDE SERIES · No. 03 of an ongoing set · Catch up: No. 01, The Press Release Engine and No. 02, The Newsletter Autopilot.
Get the guide. Dig up what you already own.
The Evergreen Excavator is free. Enter your email at checkout and the download is yours in about thirty seconds.
Get the free guideYou'll also join the Stonethrow Media newsletter. Unsubscribe anytime.
### END ###