A weekly newsletter from Stonethrow Media
The tech and strategy you need are a stone's throw away.
The Throw helps small and mid-sized media businesses and brands close the gap between how they work today and the tools and strategies that are working right now. One email, every Thursday.
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Why The Throw
The gap looks wider than it is.
The tools and playbooks that grow audiences and revenue today were built for companies with a tech team and a strategy department. You have a business to run. The Throw gets you across, one issue at a time.
Where you are
Small and mid-sized media businesses
Publishers, newsletters, local and niche media.
Small and mid-sized brands
Lean teams doing their own marketing.
The gap
- Oct 15Issue one
- Oct 22
- Oct 29
- Nov 5
One stone every Thursday
Where you thrive
The tech
AI, automation, and tools that give a small team a long reach.
The strategy
Audience, content, and revenue plays that are working now.
Every issue is one more stone: a step you can take that same week.
Starts Thursday, October 15What lands every Thursday
Opens with
A note from Zach
A short personal note or story from Zach that sets up the week's idea.
The main piece
One idea worth acting on
One article on the strategy or tech that is working right now, in plain English and tested on our own brands.
Closes with
A quick video
A short video from Zach to watch when you're done reading.
Who's writing
Written by people who run media brands.
The Throw comes from Zach O'Brien and the team at Stonethrow Media. We run media brands of our own, and we bring the same playbook to media businesses and small brands.
- 15 yearsin magazine publishing and social media marketing
- Weeklyin your inbox every Thursday, starting October 15
Issue one: Thursday, October 15