Stop rewriting press releases by hand.
The Press Release Engine shows you how to use Claude to read your inbox, pick the releases worth covering, and draft them in your publication's voice. Build it from a simple morning routine all the way to an agent that delivers finished drafts to your CMS.
Get the free guideFree. Instant download. Joins you to the Stonethrow Media list.
Written by the operators behind Active NorCal, The SacraMemo, and Stonethrow Media. This is the system running in our newsrooms right now.
Everything between your inbox and a publishable draft.
No theory. Six working pieces you can put to use the same morning you read them.
The exact morning workflow for letting Claude read and sort your inbox, so triage takes minutes instead of your first hour.
Copy-paste prompts for triaging and rewriting releases. No prompt engineering degree required.
A scoring rubric for deciding which releases are actually worth covering, so your judgment scales instead of your workload.
An editorial guidelines template so every draft matches your voice, not the PR firm's.
Three ways to push finished drafts straight into your CMS, from a no-code webhook to a full agent.
An editorial-integrity playbook so this makes you faster without lowering your standards.
Start with ten minutes. End with an engine.
The guide is built as a progression. Stop at whichever stage fits your newsroom, every level works on its own.
The morning routine
Claude reads your inbox, sorts the releases, and flags the ones worth a look. You start the day with a shortlist instead of a pile.
The triage system
Add the scoring rubric and rewrite prompts. Releases that clear the bar come back as drafts in your publication's voice.
The full engine
Wire the pipeline to your CMS and finished drafts arrive on their own, from a no-code webhook to a full agent. You just edit and publish.
Every stage keeps a human on the publish button. That part is not optional.
Your journalists should be doing journalism. AI should be doing everything else.
Get the guide. Get your mornings back.
The Press Release Engine is free. Enter your email at checkout and the download is yours in about thirty seconds.
Get the free guideYou'll also join the Stonethrow Media newsletter. Unsubscribe anytime.
### END ###